Tim's Coffee Shop Research Paper Example | Topics and Well Written Essays - 2000 words

Tim's Coffee Shop - Research Paper Example This write up is an analytical paper focusing on the Tim’s Coffee Shoppe, a small sole proprietor business with 10 employees who are currently working and serving the customers visiting their coffee shop. Since the business is situated at a prime location and as a result the customer footfall quite high. Moreover, the service hours offered by the shop acts as a competitive advantage for the firm.   However, there are certain areas where the company needs to improve. For instance, the vision statement can be modified and the company can clearly define its long term and short term goals. The vision statement of the company can be to provide the perfect cup of coffee in the perfect ambiance. This would mean that the shop will provide good quality coffee. The store will provide a good strategic location and the ambiance of the store will provide the customers with the ability to socialize or relax and pampered by the excellent customer service. To meet this vision the company ne eds to improve its present state of performance, improvise the quality of coffee and customer service, maintain the store ambiance and provide additional value to the customers. Scholars such as Drucker, emphasizes that management denotes both â€Å"a function† and â€Å"the people† who discharge it. The importance of management in an origination cannot be denied; thus, organizations have dedicated departments for managing the workforce. Tim’s Coffee Shoppe is a small sole proprietor business with 10 employees who are currently working and serving the customers visiting their coffee shop. Since the business is situated at a prime location and as a result the customer footfall quite high. Moreover, the service hours offered by the shop acts as a competitive advantage for the firm. However, there are certain areas where the company needs to improve. For instance, the vision statement can be modified and the company can clearly define its long term and short term g oals. Action Items The vision statement of the company can be to provide the perfect cup of coffee in the perfect ambience. This would mean that the shop will provide good quality coffee. The store will provide a good strategic location and the ambience of the store will provide the customers with the ability to socialize or relax and pampered by the excellent customer service. To meet this vision the company needs to improve its present state of performance, improvise the quality of coffee and customer service, maintain the store ambience and provide additional value to the customers. Short Term Goals 1. The first goal of the company in the next year should be to increase the market share by attracting new customers which will in turn help to generate higher revenue. 2. The companies in the industry constantly strive for innovating new products based on customer demands in order to attract consumers and differentiate them from the competitors. With increasing health consciousness a mong customers, the companies are introducing healthy alternatives. Differentiation gives the companies a competitive advantage. 3. According to the survey records of the customers, majority of them mentioned that the customer service was poor. So it would be important for the company to improve customer service in order to attract new customers and retain existing customers. Long Term Goals 1. The quality of coffee is crucial for any coffee shop to become successful. But through the customer surveys it was found that the quality of coffee was average. So the company should focus on improving the quality of coffee and offer more competitive products. 2. The employees’ opinions reflected that they were satisfied with their jobs but were suffering from low morale. Some of them were planning to leave the company and join the competitors. So in the next 3 years, the company needs to develop a strong retention plan and provide customers with career growth opportunities. Federal an d State compliance Issues Some of the Federal and State compliance Issues that the company might face are as follows:- Multiplicity Issues. Code issues (Community Development Law Center and Fair Housing Council of Oregon, 2009). Now in order