Product Development of Subaru Assignment Example | Topics and Well Written Essays - 250 words

Product Development of Subaru - Assignment Example It is evidently clear from the discussion that the changing trends have affected Subaru due to changes in demand for cars. The demand for the SUVs increased in the last decade while there was a decrease in the demand for small cars. Such changes in consumer behavior affect the sales performance of the products delivered to the market. The success of any new product is based on the ability to resonate with the customers which are a plus if achieved. The change in the behavior of the customer must be reciprocated with product change or improvement. The company has invested in massive customer demand research with the focus being on the preferences of the customers especially to change in design and performance of the product. The success of the new approach is evident in the success achieved in the utility vehicles developed after the research. In the modern market, the customer is king as such the company must engage research for success to be achieved. The approach of Subaru in resea rch and development has increased product performance.