Corporate Social Responsibility Plans and Communications Strategy Literature review

Corporate Social Responsibility Plans and Communications Strategy - literature review ExampleA CSR communication theory strategy provides the potential to generate stakeholder participation, which can yield the discussion, production, and spreading of meaningful ethical norms and practices. Sensemaking enables different stakeholder groups to openly and comprehensively discuss CSR issues and problems. Stakeholders refer to anyone who will be/ atomic number 18 affected by the organizations goals and actions. Sensemaking allows stakeholders to make sense of things in organizations while in intercourse with others while reading communications from others while exchanging ideas with others. Sensemaking expands ways of thinking and doing through collaboration and questioning groupthink processes. Moreover, contempt apprehension for CSR intentions, Ihlen, Bartlett, and May (2011) asserted that companies must exert full effort in expressing CSR intentions because it can induce stakehol der participation. They noted that communication theory offers models for stakeholder involvement and collaboration, including those that deal with conflict and yet build consensus (Ihlen et al, 2011, p.12). Recognizing that companies have self-interests and conclusion ways to balance that with stakeholder interests are integral to the communication process. Aside from sensemaking, stakeholder theory can improve stakeholder participation. CSR communications treat stakeholders as value-producing in the long run, where value includes financial and social aspects (Morsing & Schultz, 2006, p.324). CSR concerns the critical balance amongst financial and non-financial goals of organizations.