Marketing Communications of Facebook Essay Example | Topics and Well Written Essays - 1500 words

Marketing Communications of Facebook - Essay ExampleHowever, in many cases merchandiseing initiatives fail in achieving the goals set. The reasons are many failures in planning and monitoring the relevant processes have been found to negatively influence marketing plans worldwide. On the early(a) hand, when a firm operates in a highly competitive industry, the challenges for marketers are increased. Firms that are already well known in the market are more capable of preparing effective marketing schemes. Such case is Facebook. The particular social networking range has become quite popular within a short period of time. In this case it was not only the fact that the site was the first of such kind that entered the global market. Indeed, through the years other sites, with similar features appeared still, Facebook remained the key competitor of its sector. Its marketing practices had a key role in this success. The marketing communications of Facebook are analyzed below using appro priate theoretical forms and theories. Table of contents Introduction 4 1. Consumer Buying mould for Facebook 1a. What is the Facebook customer experience throughout the 6 stages of the Consumer Buying Process. 4 1b. What 4 familiar and 4 external factors heap influence Facebook customers during this process 5 1c. The 3 roles that customer can feed throughout this process 6 2. Promotional Mix Tools for Facebook 2.1 Conduct a report to critically appraise the characteristics, features and effectiveness of any 3 marketing communications tools 2.1.1 Advertising 6 2.1.2 Public relations 7 2.1.3 Direct marketing 7 3. Facebook Communications Process 3.1 How all the 9 elements of Communication Process specifically apply to global social networks such as Facebook. 7 3.2 What 4 limitations, and 3 Barriers Facebook marketing department should be aware of before planning their global marketing campaign. 8 4. Market Research preceding Facebook Campaign 4.1 Comparison of the characterist ics and benefits of Qualitative and Quantitative research methods 9 4.2 Why Facebook marketing department can still benefit from both research methods 9 4.3 Diagram of the Continuum of Research Techniques 10 5. AIDA at Facebook 5.1 How the AIDA model can still be utilised by Facebook to organise the Promotional Mix message into 4 phases 10 References Introduction The development of effective marketing strategies can be a challenging task, oddly when referring to highly competitive industries. Social networking is a rather recent activity, compared to other market sectors. The services of firms in operation(p) in this industry could be effectively promoted using traditional marketing methods, which are appropriately customized for see current market trends. Moreover, qualitative and quantitative research techniques can be employed for identifying the changing customers preferences in regard to this sectors activities and features. Facebook has become the key competitor in the spec ific industry. The effective social function of marketing for promoting the sites features can be considered as the key advantage of Facebook compared to its rivals, in the condition discussed below. 1. Consumer Buying Process for Facebook 1a. What is the Facebook customer experience throughout the 6 stages of the Consumer Buying Process. The 6 stages of the Consumer Buying Process can be described as follows a) Problem recognition at this phase, the needs of the customer in regard to a product/ service are identified in terms of Facebook, the customer realizes that he needs to communicate with other people and share his experiences/ knowledge, b) Internal and External research after identifying his needs, a customer proceeds to the research required